Title Tag and Meta Description Character Lengths

Below is an estimate, since Google rarely announces or confirms an algorithm changes. Based on what we’re seeing in Google SERPs, title tag and meta description character limits have decreased 21% and 23%, respectively. You now have 55 characters (including spaces) for title tags and 115 characters (including spaces) for meta descriptions. Please note, these...
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SEO & What are Stop words?

One of the most common mistake a designer can make is using to many “Stop” words. What are stop words… I will try and explain what and why you need to be aware of the use of them. Stop words are very common words or adjectives that can damage your SEO efforts. Words such as, ‘of...
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Pirate 2.0

More than two years after the original DMCA/”Pirate” update, Google launched another update to combat software and digital media piracy. This update was highly targeted, causing dramatic drops in ranking to a relatively small group of sites. Google announced that the Pirate Update 2 was rolled out this week. After many criticisms that Google is not doing...
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What is Google’s Hummingbird Algorithm

“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Google has a new search algorithm, the system it uses to sort through all the information it has...
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