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Internet marketing optimization starts from the design of a site. To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor’s needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created).
Having proper site architecture is vital to online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. Your site needs to be placed in front of potential visitors or they will not know you exist.
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, in both the short and long term?
The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions aren’t asked or the wrong inferences are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve business objectives:
If website visitors don’t trust you as a reputable company then they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as off-site reviews. Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements.
This is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. This can result in high bounce rates and a low ROI for a website that is otherwise well designed. That is why we analyze your customer base and online sales strategy to better understand their needs to craft the appropriate messaging for your website.
Too many times, front-end coders, and back-end developers take shortcuts. Those who suffer are your website visitors and of coarse your business. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have a strict development standard that makes our websites compatible, fast and ready for search engine optimization.
Does your website fall into any of the above categories? Contact us today to stop losing business online.
Link Building is the process of soliciting website owners and webmasters to add a link from their website which points to your website. Google and many other engines consider the amount of links pointing to your site to be a key indicator of your authority on a subject. For example if you have many links pointing to your website that say “Bob is the best mechanic in Texas” and your website is all about “Texas Mechanics” then there is a good chance that the engines will push your website toward the top of the search results.
Link building works in direct correlation with our SEO Services because its not enough to only have link-backs but you must have a well optimized website with fresh content as well.
There are many ways to build link-backs and link popularity. We do this through manually soliciting website owners and asking them to add a direct link on their website pointing to yours. These are called one-way relevant links and are the toughest to get! We spend many hours on this process each week because we know the value it will bring. The other way to build links is through Social Link Building. It’s called this because we submit articles with embedded keyword links to hundreds of Social Bookmarking/Networking websites. These social sites pick up and publish your article and once this happens your site will have instant links pointing back to it. This is a good system for link building but not as powerful as one-way relevant links.
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