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WordPress Developement

WordPress Microsite Design and Development

A WordPress microsite is a quick, low cost alternative for building a unique website property for organization’s product launch, promotion, or upcoming event. A WordPress microsite is flexible, feature rich, and it offers rapid deployment. Best of all, it doesn’t burden your IT department and consume internal resources that are already in short supply.

We can create a professional, highly customized microsite based on your design requirements. You can bring us your design or have our graphic designer present you with a look and feel that achieves your marketing objectives while still adhering to your corporate branding standards.

Where Does a WordPress Microsite Work Best?

  • New product launches
  • Direct marketing campaigns
  • Pay per click campaigns
  • Competitions or promotions
  • Seasonal promotions
  • Event or conference promotions
  • Recruitment efforts
  • Employee outreach

Focus of Microsite Design

  • Corporate branding requirements and standards
  • Target demographic
  • Product or service focus
  • Desired visitor path and traffic outcomes
  • Call to action and/or lead generation requirements

Microsite Development Process

  • Professional graphic design for all required templates
  • Best practice WordPress coding with the Genesis framework
  • Plugin installation and configuration
  • Contact form integration and/or set up
  • HTML5 markup
  • Schema support
  • Responsive web design (RWD)
  • Content input and styling
  • Social media integration